How to explain SEO

The more people who can find your website in search engines like Google, the more customers, sales and leads you'll generate. It's clear and simple. This process is called search engine optimization, or SEO for short.

When it comes to offering SEO services to a prospect who is familiar with the process, things can be pretty easy. But what about when you're dealing with a prospect who has no idea what SEO actually is? That's when things can get complicated!

Operating in the field of local marketing at the web agency Family AgendaI was able to rank my local marketing agency for many search terms linking a our web marketing services. We have achieved thousands of first page rankings for customers.

So how do you effectively explain how SEO works?

For our consultants, to explain how the SEO is an excellent opportunity not only to demonstrate our expertise by explaining how SEO works internally, but also to show what we can do for your business.

When customers trust that you know what you're doing and how it benefits them, it's easy to close the deal.

Before we dive into a lesson in SEO, we ask our customer what he already knows.

What is SEO (for people who don't know SEO)?

As mentioned earlier, SEO is short forsearch engine optimizationwhich is the process of setting up your website, digital marketing and online accounts to appear higher and ideally at the top of online search results for your target customer.

Usually, people talk about SEO for websites and get web pages to rank higher in Google search results. Google has a algorithm which continues to evolve, and is constantly ranking dozens of factors to decide whether one of your web pages is a useful result for a Google search.

You can and should optimize more than just your website, and there are hundreds of search engines in addition to Google, such as Yelp, TripAdvisor, Angie's List, and so on. Registering with different search engines is a good strategy for improving your website. local SEO. Online accounts would include things like business listings on review sites and directories, social media accounts and business profiles anywhere people are looking for services or products you offer.

Simply put, SEO is about setting up your online presence in a way that lets search engines and the people who use them know that you have exactly what they're looking for. Local SEO adds location identifiers that let search engines know your business is highly relevant to people searching in your service area.

How does SEO work (when you don't know how SEO works)?

L'search engine optimization is divided into two categories: Onsite (what you can do on or to your website) and Offsite (what you can optimize or do online but outside your website).

On-site SEO activities take care of optimizing the technical side of your website, ensuring that your website is configured and updated in a way that makes it easy for search engines to know exactly who you are, what you do and where you're located. Google "crawls" websites looking for this information and stores it, so it knows when to tailor it to someone's search.

For example, onsite SEO covers things like :

- Site structure: Does your website make sense and is it easy for users to navigate?

- Page speed: Slow loading kills your ranking because Google doesn't want to suggest slow sites.

- Content: Posting quality content and using keywords shows search engines how and where to look for them.

What is off-site SEO?

Off-site SEO is everything you do outside your website to improve your search engine rankings. Things like the popularity, relevance, authority and ratings of your website are established by other websites and people on the Internet. For example, Google reviews can strongly affect search engine rankings in local results, and the fact that other websites link to your website means that other people find your pages useful and trustworthy, giving your business more power.

Where onsite SEO ensures you have a base that search engines approve of and want to use in results, many of the activities ofoff-site optimization build a quality Internet presence.

Remember that the effectiveness of off-site SEO depends on human behavior. Do people click on your website? Are they sharing and mentioning your content on social media? Are content creators on other websites linking to your web pages? These are the things that encourage Google to put your optimized website in front of more people.

Explaining SEO to non-SEO business owners can be difficult, especially when you've been doing it yourself for a long time.

We use our customers' language, build on what they already know and include analogies and examples in their industry!

Family Agenda - Web Marketing Agency 🚀