Website speed optimization service

Why are page speed optimization services important to a website's success?

Simple! It's not just what your site visitors want, it's what Google wants. There's a link between page speed and SEO, and that's exactly why your pages need to load fast.

It's not just what your site visitors want, it's what Google wants. Google's main job is to provide users with search results that best match their queries. Not only do search engines suggest pages with content that best matches the user's query, they also want to display websites that offer an excellent user experience. And you guessed it, page speed is part of a great user experience.

Other user experience factors include elements such as legibility and ease of navigation.

Fast-loading pages attract site visitors and reduce the bounce rate - another indicator for Google of whether your site is good or not.

When your site loads slowly (around 4 seconds to fully load), users become frustrated and bounce off your website to find one that provides the information they need faster.

If users regularly bounce off your site, Google will start to notice, and you'll see a drop in search engine rankings. This is because Google sees a correlation between a high bounce rate and a poor user experience, so they subsequently drop you down the rankings.

If users don't stay on your website long enough to read your content, Google concludes that it must not be a very good website. They (or your site visitors) don't know that you could have one of the best websites with the best content, but your slow loading time has prevented them from discovering your website.

This makes page speed even more crucial. Page speed can prevent users from accessing your site in the first place, which means they won't learn about your company, see your products and services, or read your informative and useful information. Above all, they won't convert.

Is the mobile version of my website affected? In January 2018, Google announced its Speed Update, which states that mobile speed is now a ranking factor. Because of this, your rankings on desktop and mobile can change due to site speed.

This means that when it comes to optimizing page speed, it's also crucial to keep mobile in mind.

Optimizing page speed for mobile devices works in the same way as it does on a desktop computer. And of course, you want to make sure your site is mobile-friendly in the first place! That means your website is also effective and easy to use on smaller screens!