{"id":469,"date":"2019-06-25T18:27:27","date_gmt":"2019-06-25T18:27:27","guid":{"rendered":"https:\/\/agendafamilial.ca\/?page_id=469"},"modified":"2020-12-14T16:31:09","modified_gmt":"2020-12-14T21:31:09","slug":"facebook-social-media-management","status":"publish","type":"page","link":"https:\/\/agendafamilial.ca\/en\/gestion-medias-sociaux-facebook\/","title":{"rendered":"Social media management"},"content":{"rendered":"

[et_pb_section fb_built=\u00a0\u00bb1″ admin_label=\u00a0\u00bbHero\u00a0\u00bb _builder_version=\u00a0\u00bb3.27.3″ background_color=\u00a0\u00bb#fcd21d\u00a0\u00bb background_image=\u00a0\u00bbhttps:\/\/agendafamilial.ca\/wp-content\/uploads\/2019\/04\/circle-background-pattern.png\u00a0\u00bb custom_padding=\u00a0\u00bb|||\u00a0\u00bb animation_style=\u00a0\u00bbzoom\u00a0\u00bb animation_intensity_zoom=\u00a0\u00bb4%\u00a0\u00bb][et_pb_row _builder_version=\u00a0\u00bb3.25″ background_size=\u00a0\u00bbinitial\u00a0\u00bb background_position=\u00a0\u00bbtop_left\u00a0\u00bb background_repeat=\u00a0\u00bbrepeat\u00a0\u00bb custom_padding=\u00a0\u00bb|||\u00a0\u00bb animation_style=\u00a0\u00bbslide\u00a0\u00bb animation_direction=\u00a0\u00bbtop\u00a0\u00bb animation_intensity_slide=\u00a0\u00bb3%\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb3.25″ custom_padding=\u00a0\u00bb|||\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.7.6″ text_font=\u00a0\u00bbMontserrat|500||on|||||\u00a0\u00bb text_text_color=\u00a0\u00bb#353740″ text_font_size=\u00a0\u00bb16px\u00a0\u00bb text_letter_spacing=\u00a0\u00bb3px\u00a0\u00bb background_size=\u00a0\u00bbinitial\u00a0\u00bb background_position=\u00a0\u00bbtop_left\u00a0\u00bb background_repeat=\u00a0\u00bbrepeat\u00a0\u00bb custom_margin=\u00a0\u00bb||45px|\u00a0\u00bb animation_style=\u00a0\u00bbslide\u00a0\u00bb animation_direction=\u00a0\u00bbbottom\u00a0\u00bb hover_enabled=\u00a0\u00bb0″ locked=\u00a0\u00bboff\u00a0\u00bb sticky_enabled=\u00a0\u00bb0″]<\/p>\n

Gestion des m\u00e9dias sociaux<\/p>\n

[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb3.27.4″ text_font=\u00a0\u00bb||||||||\u00a0\u00bb header_font=\u00a0\u00bbMontserrat|700||on|||||\u00a0\u00bb header_text_color=\u00a0\u00bb#353740″ header_font_size=\u00a0\u00bb60px\u00a0\u00bb header_line_height=\u00a0\u00bb1.3em\u00a0\u00bb background_size=\u00a0\u00bbinitial\u00a0\u00bb background_position=\u00a0\u00bbtop_left\u00a0\u00bb background_repeat=\u00a0\u00bbrepeat\u00a0\u00bb custom_margin=\u00a0\u00bb|||\u00a0\u00bb animation_style=\u00a0\u00bbfade\u00a0\u00bb header_font_size_tablet=\u00a0\u00bb\u00a0\u00bb header_font_size_phone=\u00a0\u00bb44px\u00a0\u00bb header_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb]<\/p>\n

Marketing Facebook<\/span><\/h1>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1″ admin_label=\u00a0\u00bbCase Study Text\u00a0\u00bb _builder_version=\u00a0\u00bb3.22.3″ custom_margin=\u00a0\u00bb|||\u00a0\u00bb custom_padding=\u00a0\u00bb110px||29px|||\u00a0\u00bb][et_pb_row _builder_version=\u00a0\u00bb3.25″ background_size=\u00a0\u00bbinitial\u00a0\u00bb background_position=\u00a0\u00bbtop_left\u00a0\u00bb background_repeat=\u00a0\u00bbrepeat\u00a0\u00bb animation_style=\u00a0\u00bbfade\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb3.25″ custom_padding=\u00a0\u00bb|||\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.7.6″ text_font=\u00a0\u00bbMontserrat||||\u00a0\u00bb text_text_color=\u00a0\u00bb#353740″ text_font_size=\u00a0\u00bb22px\u00a0\u00bb text_line_height=\u00a0\u00bb1.8em\u00a0\u00bb background_size=\u00a0\u00bbinitial\u00a0\u00bb background_position=\u00a0\u00bbtop_left\u00a0\u00bb background_repeat=\u00a0\u00bbrepeat\u00a0\u00bb animation_style=\u00a0\u00bbflip\u00a0\u00bb animation_intensity_flip=\u00a0\u00bb20%\u00a0\u00bb hover_enabled=\u00a0\u00bb0″ sticky_enabled=\u00a0\u00bb0″]<\/p>\n

Comment s\u2019y prendre avec sa page Facebook d\u2019entreprise\u00a0?<\/b><\/span><\/p>\n

Vous \u00eates propri\u00e9taire d\u2019entreprise mais vous n\u2019avez pas de page Facebook<\/a>\u2026 Soyez assur\u00e9 que vous perdez des points par rapport \u00e0 vos concurrents, qui eux en ont une\u00a0! <\/span><\/p>\n

Toutefois, cr\u00e9er une page Facebook ne se limite pas uniquement \u00e0 la cr\u00e9ation de celle-ci. La difficult\u00e9 de la chose r\u00e9side surtout dans la gestion de votre communaut\u00e9 mais surtout dans une bonne cr\u00e9ation de contenu qui vous aidera \u00e0 propulser et \u00e0 bien administrer votre page Facebook.<\/span><\/p>\n

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hover_enabled=\u00a0\u00bb0″ sticky_enabled=\u00a0\u00bb0″]<\/p>\n

G\u00e9rer une communaut\u00e9 Facebook, \u00e7a ne vous dit rien\u00a0?<\/b><\/span><\/h2>\n

 <\/p>\n

Cr\u00e9er une relation forte avec ses clients, c\u2019est le but ultime de chaque entreprise. En effet, \u00e0 travers sa propre page Facebook, une entreprise arrive facilement \u00e0 rendre cette connexion encore plus active. Sauf que pour se faire, une condition s\u2019impose\u00a0: il faut absolument assurer une bonne gestion de cette communaut\u00e9<\/strong>.<\/span><\/p>\n

Cette condition vous para\u00eet peut-\u00eatre facile, mais en r\u00e9alit\u00e9 elle demande beaucoup plus d\u2019efforts que vous n\u2019imaginez. C\u2019est-\u00e0-dire que si vous d\u00e9cidez de recruter un gestionnaire de communaut\u00e9 Facebook<\/strong> pour votre entreprise, il faut que sa pr\u00e9sence soit perspicace et permanente\u00a0: Il doit donc \u00eatre apte \u00e0 bien planifier ou plut\u00f4t \u00e0 bien mettre en place la strat\u00e9gie efficace<\/strong> pour une bonne cr\u00e9ation de contenu.<\/span><\/p>\n

Et pour \u00eatre franc, trouver une seule personne qui poss\u00e8de toutes ces capacit\u00e9s n\u2019est pas aussi facile que \u00e7a. C\u2019est la raison pour laquelle nous vous recommandons vivement les services de notre agence de communication\u00a0<\/strong><\/span>marketing<\/strong>, qui sera toujours pr\u00eate \u00e0 \u00eatre le Community Manager<\/strong> de votre page Facebook.<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00a0\u00bb3.25″ background_size=\u00a0\u00bbinitial\u00a0\u00bb background_position=\u00a0\u00bbtop_left\u00a0\u00bb background_repeat=\u00a0\u00bbrepeat\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb3.25″ custom_padding=\u00a0\u00bb|||\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb][et_pb_image src=\u00a0\u00bbhttps:\/\/agendafamilial.ca\/wp-content\/uploads\/2019\/08\/Agence_Facebook_Marketing.png\u00a0\u00bb show_in_lightbox=\u00a0\u00bbon\u00a0\u00bb align_tablet=\u00a0\u00bbcenter\u00a0\u00bb align_phone=\u00a0\u00bb\u00a0\u00bb align_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb _builder_version=\u00a0\u00bb3.23″ animation_style=\u00a0\u00bbslide\u00a0\u00bb animation_direction=\u00a0\u00bbleft\u00a0\u00bb animation_duration=\u00a0\u00bb500ms\u00a0\u00bb animation_intensity_slide=\u00a0\u00bb10%\u00a0\u00bb animation_starting_opacity=\u00a0\u00bb100%\u00a0\u00bb][\/et_pb_image][et_pb_text _builder_version=\u00a0\u00bb4.7.6″ text_font=\u00a0\u00bb||||||||\u00a0\u00bb text_text_color=\u00a0\u00bb#000000″ text_font_size=\u00a0\u00bb18px\u00a0\u00bb custom_padding=\u00a0\u00bb||2px|||\u00a0\u00bb link_option_url=\u00a0\u00bbhttps:\/\/www.facebook.com\/business\/ads\u00a0\u00bb link_option_url_new_window=\u00a0\u00bbon\u00a0\u00bb hover_enabled=\u00a0\u00bb0″ sticky_enabled=\u00a0\u00bb0″]<\/p>\n

Publicit\u00e9 Facebook… Pourquoi faire de la publicit\u00e9 avec Facebook Ads?<\/b><\/span><\/h2>\n

Une fois le plan strat\u00e9gique mis en place et que le lien que vous avez cr\u00e9\u00e9 avec votre communaut\u00e9 est solide, il faudra penser \u00e0 la promotion de votre page via Facebook Ads. Ceci compte pour beaucoup dans le monde de gestion de r\u00e9seaux sociaux<\/strong>\u00a0!<\/span><\/p>\n

En effet, le domaine du community management, vous donne la possibilit\u00e9 d\u2019\u00eatre plus libre. C\u2019est-\u00e0-dire que vous pouvez montrer ce que vaut votre entreprise de mani\u00e8re beaucoup plus innovante et attirante \u00e0 travers le contenu ou les publicit\u00e9s que vous postez sur votre page Facebook, que si vous optez uniquement pour les moyens de communication traditionnels.<\/span><\/p>\n

Sauf que pour bien mettre en \u0153uvre ce que vous souhaitez pr\u00e9senter comme service \u00e0 votre communaut\u00e9, ou tout simplement ce qui va les pousser \u00e0 vous choisir vous (et non pas vos concurrents), les publicit\u00e9s que vous faites doivent \u00eatre bien cibl\u00e9es\u2026<\/span><\/p>\n

Pourquoi est-il important de bien cibler vos publicit\u00e9s Facebook?<\/span><\/strong><\/h2>\n

Sur Facebook, la gestion de la communication a \u00e9volu\u00e9e grandement et demande beaucoup plus de pr\u00e9cision pour atteindre, agrandir et viser une client\u00e8le beaucoup plus large. Il est important qu’un post publicitaire soit bien configur\u00e9 pour s’assurer de tirer le maximum de visibilit\u00e9 pour chaque dollar investi. <\/span><\/p>\n

Une campagne Facebook mal faite vous fera d\u00e9penser plus en vous donnant un retour sur investissement plus faible. En gros, nos sp\u00e9cialistes prennent en charge votre publicit\u00e9 Facebook de la cr\u00e9ation du contenu jusqu’\u00e0 l’optimisation de votre campagne Facebook Ads<\/a>!\u00a0<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00a0\u00bb3.25″][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb3.25″ custom_padding=\u00a0\u00bb|||\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb][et_pb_image src=\u00a0\u00bbhttps:\/\/agendafamilial.ca\/wp-content\/uploads\/2019\/08\/Facebook_like.png\u00a0\u00bb align=\u00a0\u00bbcenter\u00a0\u00bb align_tablet=\u00a0\u00bbcenter\u00a0\u00bb align_phone=\u00a0\u00bb\u00a0\u00bb align_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb _builder_version=\u00a0\u00bb3.23″][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

Gestion des m\u00e9dias sociaux Marketing Facebook Comment s\u2019y prendre avec sa page Facebook d\u2019entreprise\u00a0? Vous \u00eates propri\u00e9taire d\u2019entreprise mais vous n\u2019avez pas de page Facebook\u2026 Soyez assur\u00e9 que vous perdez des points par rapport \u00e0 vos concurrents, qui eux en ont une\u00a0! Toutefois, cr\u00e9er une page Facebook ne se limite pas uniquement \u00e0 la cr\u00e9ation […]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","footnotes":""},"class_list":["post-469","page","type-page","status-publish","hentry"],"yoast_head":"\nGestion m\u00e9dias sociaux - Agenda Familial | Agence Marketing Facebook<\/title>\n<meta name=\"description\" content=\"Nous recommandons vivement les services de notre agence de communication marketing, qui sera toujours pr\u00eate \u00e0 \u00eatre le Community Manager de votre page Facebook.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/agendafamilial.ca\/en\/facebook-social-media-management\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Gestion m\u00e9dias sociaux - Agenda Familial | Agence Marketing Facebook\" \/>\n<meta property=\"og:description\" content=\"Nous recommandons vivement les services de notre agence de communication marketing, qui sera toujours pr\u00eate \u00e0 \u00eatre le Community Manager de votre page Facebook.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/agendafamilial.ca\/en\/facebook-social-media-management\/\" \/>\n<meta property=\"og:site_name\" content=\"Agenda Familial\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/AgendaFamilial\/\" \/>\n<meta property=\"article:modified_time\" content=\"2020-12-14T21:31:09+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/agendafamilial.ca\\\/gestion-medias-sociaux-facebook\\\/\",\"url\":\"https:\\\/\\\/agendafamilial.ca\\\/gestion-medias-sociaux-facebook\\\/\",\"name\":\"Gestion m\u00e9dias sociaux - Agenda Familial | Agence Marketing Facebook\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/agendafamilial.ca\\\/#website\"},\"datePublished\":\"2019-06-25T18:27:27+00:00\",\"dateModified\":\"2020-12-14T21:31:09+00:00\",\"description\":\"Nous recommandons vivement les services de notre agence de communication marketing, qui sera toujours pr\u00eate \u00e0 \u00eatre le Community Manager de votre page Facebook.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/agendafamilial.ca\\\/gestion-medias-sociaux-facebook\\\/#breadcrumb\"},\"inLanguage\":\"en-CA\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/agendafamilial.ca\\\/gestion-medias-sociaux-facebook\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/agendafamilial.ca\\\/gestion-medias-sociaux-facebook\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Acceuil\",\"item\":\"https:\\\/\\\/agendafamilial.ca\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Gestion m\u00e9dias sociaux\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/agendafamilial.ca\\\/#website\",\"url\":\"https:\\\/\\\/agendafamilial.ca\\\/\",\"name\":\"Agenda Familial\",\"description\":\"Nous sommes une agence web sur la Rive-Sud de Montr\u00e9al. 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