{"id":2866,"date":"2022-03-15T14:50:51","date_gmt":"2022-03-15T19:50:51","guid":{"rendered":"https:\/\/agendafamilial.ca\/?p=2866"},"modified":"2022-03-17T15:12:41","modified_gmt":"2022-03-17T20:12:41","slug":"he-importance-of-google-reviews-for-your-business","status":"publish","type":"post","link":"https:\/\/agendafamilial.ca\/en\/limportance-des-avis-google-pour-votre-entreprise\/","title":{"rendered":"The importance of Google reviews for your business"},"content":{"rendered":"<p>[et_pb_section fb_built=\u00a0\u00bb1&Prime; _builder_version=\u00a0\u00bb4.14.9&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row _builder_version=\u00a0\u00bb4.14.9&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.14.9&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.14.9&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p>Les avis Google peuvent donner aux entreprises un grand coup de pouce en terme de cr\u00e9dibilit\u00e9 sans avoir \u00e0 d\u00e9penser un centime. Parmi les nombreux avantages des avis Google, citons le classement\u00a0 dans Google pour le <a href=\"https:\/\/agendafamilial.ca\/referencement-local\/\" title=\"r\u00e9f\u00e9rencement local\">r\u00e9f\u00e9rencement local<\/a>, l&rsquo;uniformisation des r\u00e8gles du jeu, l&rsquo;am\u00e9lioration de votre r\u00e9putation en ligne et l&rsquo;aide aux entreprises familiales.<\/p>\n<p>Qu&rsquo;est-ce qu&rsquo;un avis Google, exactement ? Les <strong>avis Google<\/strong> permettent \u00e0 toute bonne entreprise de faire ses preuves aupr\u00e8s de ses clients potentiels. Les internautes peuvent aller en ligne et donner leur avis sur l&rsquo;entreprise sans avoir \u00e0 t\u00e9l\u00e9charger une application. Les avis mettent tout le monde sur un pied d&rsquo;\u00e9galit\u00e9, l\u00e0 o\u00f9 le matraquage publicitaire, les campagnes co\u00fbteuses et les textes bien ficel\u00e9s perdent de leur pertinence.<\/p>\n<p>Un des <strong>avantages des avis<\/strong> est qu&rsquo;ils permettent \u00e0 une entreprise d&rsquo;\u00e9galiser les chances en mati\u00e8re de <a href=\"https:\/\/agendafamilial.ca\/gestion-google-mon-entreprise\/\" title=\"r\u00e9f\u00e9rencement SEO de profil d'entreprise Google\">r\u00e9f\u00e9rencement SEO de profil d&rsquo;entreprise Google<\/a> (<a href=\"https:\/\/www.google.com\/intl\/fr_ca\/business\/\" title=\"Google my Business\">Google my Business<\/a>). Qu&rsquo;elle soit grande ou petite, l&rsquo;entreprise qui tire parti des avis Google est en mesure d&rsquo;obtenir un meilleur classement dans les <strong>r\u00e9sultats de recherche locaux<\/strong>. Si Google estime que le magasin local qui vend des chaussures de course offre une meilleure exp\u00e9rience que le g\u00e9ant de la vente au d\u00e9tail moyen, ce magasin local <strong>peut se retrouver plus haut dans le classement des recherches locales<\/strong>. Le m\u00eame exemple vaut pour le g\u00e9ant de la vente au d\u00e9tail.<\/p>\n<p>Ce que je veux dire, c&rsquo;est que sur Google, les avis positifs ont un pouvoir sans pr\u00e9c\u00e9dent. Un pouvoir qui influence la confiance envers la marque, le r\u00e9f\u00e9rencement local et les avis. C&rsquo;est pourquoi nous avons \u00e9tabli une liste et une explication des cinq principaux avantages des avis en ligne.<\/p>\n<p><strong>Position officielle de Google sur la r\u00e9ponse aux avis<\/strong><\/p>\n<p><a href=\"https:\/\/support.google.com\/business\/answer\/7091?hl=fr#zippy=%2Cg%C3%A9rer-les-avis-et-y-r%C3%A9pondre\">Selon la page d&rsquo;assistance de Google My Business<\/a>, les entreprises doivent <em>\u00ab\u00a0R\u00e9pondre aux avis laiss\u00e9s par les utilisateurs \u00e0 propos de votre \u00e9tablissement. Lorsque vous r\u00e9pondez aux avis, vous montrez que vous attachez de l&rsquo;importance \u00e0 vos clients et \u00e0 leurs commentaires. Les avis positifs et de qualit\u00e9 laiss\u00e9s par les utilisateurs peuvent am\u00e9liorer la visibilit\u00e9 de votre entreprise. Ils incitent \u00e9galement les clients \u00e0 se rendre dans votre \u00e9tablissement\u00a0\u00bb<\/em>.<\/p>\n<p>Cette d\u00e9claration est suivie de l&rsquo;affirmation suivante :<em> \u00ab\u00a0Des avis positifs et de qualit\u00e9 de la part de vos clients am\u00e9lioreront la visibilit\u00e9 de votre entreprise et augmenteront la probabilit\u00e9 qu&rsquo;un client potentiel se rende sur place.\u00a0\u00bb<\/em><\/p>\n<p>Saviez-vous que notre \u00e9quipe offre le <a href=\"https:\/\/agendafamilial.ca\/service-de-gestion-davis-google\/\" title=\"service de r\u00e9ponse aux avis Google\">service de gestion des avis Google<\/a> pour les entreprises du Qu\u00e9bec !\u00a0<\/p>\n<p>Non seulement <strong>la r\u00e9ponse aux avis<\/strong> renforce <strong>la confiance de vos clients<\/strong>, mais elle <strong>renforce \u00e9galement la confiance du moteur de recherche lui-m\u00eame<\/strong>. Google ne veut recommander que les entreprises les plus cr\u00e9dibles \u00e0 ses clients. Quel meilleur <strong>indicateur de cr\u00e9dibilit\u00e9 d&rsquo;une entreprise<\/strong> qui se surpasse en r\u00e9pondant publiquement aux plaintes et en remerciant les clients pour leurs \u00e9loges ? Google encourage les entreprises \u00e0 r\u00e9pondre aux commentaires afin d&rsquo;am\u00e9liorer leur <a href=\"https:\/\/agendafamilial.ca\/referencement-local\/\">r\u00e9f\u00e9rencement local via Google mon Entreprise<\/a>.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Les avis Google peuvent donner aux entreprises un grand coup de pouce en terme de cr\u00e9dibilit\u00e9 sans avoir \u00e0 d\u00e9penser un centime. Parmi les nombreux avantages des avis Google, citons le classement\u00a0 dans Google pour le r\u00e9f\u00e9rencement local, l&rsquo;uniformisation des r\u00e8gles du jeu, l&rsquo;am\u00e9lioration de votre r\u00e9putation en ligne et l&rsquo;aide aux entreprises familiales. Qu&rsquo;est-ce [&hellip;]<\/p>\n","protected":false},"author":94,"featured_media":2871,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","footnotes":""},"categories":[12,13],"tags":[],"class_list":["post-2866","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gestion-google-mon-entreprise","category-seo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>L&#039;importance des avis Google pour votre entreprise - Agenda Familial<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/agendafamilial.ca\/en\/he-importance-of-google-reviews-for-your-business\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"L&#039;importance des avis Google pour votre entreprise - Agenda Familial\" \/>\n<meta property=\"og:description\" content=\"Les avis Google peuvent donner aux entreprises un grand coup de pouce en terme de cr\u00e9dibilit\u00e9 sans avoir \u00e0 d\u00e9penser un centime. 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Parmi les nombreux avantages des avis Google, citons le classement\u00a0 dans Google pour le r\u00e9f\u00e9rencement local, l'uniformisation des r\u00e8gles du jeu, l'am\u00e9lioration de votre r\u00e9putation en ligne et l'aide aux entreprises familiales. 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