Blogs are important for search engine optimization, more commonly known by the acronym SEOto drive traffic to your website. The more you publish and optimize your blog posts, the more your web pages will be listed on search engine results pages. When someone types a question or phrase into a search engine, a list of websites appears for the user to click on. And every time you write a new blog on your websiteyou create a new opportunity to rank in the top results of Google searches. This process is called blog marketing.
A second reason why blogs are important for SEO is fresh content. Search engines such as Google, Bing and Yahoo love websites that are frequently updated. And the more content you publish on your blog, the more these search engines will put your site in the top results. New content also shows search engines that a blog is relevant and up to date. One of Google's main objectives is to provide users with the most up-to-date search results. And if a site only contains web pages that aren't updated, the site won't rank as highly.
What's more, blogs are importantbecause they offer you an infinite flow of target keywords to drive traffic to your website. Each article you publish can have a new set of keywords that can bring more traffic to your site. And if you focus on keywords of four words or more, it can also be easier to sell your products and services. By carrying out a search for relevant keywords that you are most likely to use in your field, by listing them, you can improve your site's ranking by strategically placing these same keywords in your blog posts to optimize SEO value.
Besides, putting internal and external links in your website shows the relationships between your content. It is well known in the SEO industry that a good link strategy can improve your site's search engine ranking.
Jayson DeMers wrote an article published in Forbes on the impact blogs can have on a website and said:
"In terms of search engine rankings, I like to think of blogging as fishing. The more hooks you have in the water, the more likely you are to catch a fish. In the same way, as you add content to your site, more pages from your domain will be indexed in search engines. This improves search visibility and increases website traffic." - Translated from English
Google has more 200 ranking factors in its algorithm, and many SEOs agree that the number of high-quality links arriving on your site is one of the most highly regarded elements. Therefore, blogs give you a chance to increase the priority of your site by generating more links to your domain.
A common question people ask is: "How does the social media marketing have an impact on search engine optimization? HootSuite conducted an experiment to find out, and what the company discovered was that there was "a positive relationship between the number of social engagements and your rank in search results". Shane Barker conducted a similar experiment and here's what he found:
"Consistently publishing good quality content on social networks has helped me establish a good presence on social networks and generated a lot of traffic to my website. The number of views on LinkedIn has risen from just 686 in 2016 to 16,000 in 2018. The number of views from other sources has also multiplied by multiples" - Translated from English
The final reason why blogs are important for SEO goes beyond the immediate benefits of search engine optimization. When you publish content that answers your visitors' questions and offers your expert opinion on relevant topics, your business builds authenticity and credibility with potential customers and search engines alike. When you use a blog to build a good reputation, you'll naturally attract more traffic to the website. And as a result, you'll also show Google that people are attracted to your website, which reinforces your brand's authority in the algorithm.
As you've discovered, there are a number of many reasons why blogging is are important for the SEO referencing. Obviously, the most immediate impact will come from increased traffic, but blogs also facilitate your overall search engine optimization efforts. The more opportunities you have to get high-quality content indexed in Google, Bing and Yahoo, the more likely your site is to be found. And a blog is one of the easiest ways to do this over the long term.
Call on our web agency to get the job done right and make sure your articles drive your website.
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