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Google reviews can give businesses a big boost in credibility without spending a cent. Among the many benefits of Google reviews are Google rankings for local referencingleveling the playing field, enhancing your online reputation and helping family businesses.

What exactly is a Google review? Visit Google reviews allow any good company to prove itself to potential customers. Internet users can go online and give their opinion of the company without having to download an application. Reviews level the playing field, where hype, expensive campaigns and well-crafted copy lose their relevance.

One of the benefits of notices is that they enable a company to level the playing field when it comes to Google company profile SEO (Google my Business). Whether large or small, businesses that take advantage of Google reviews are able to achieve higher rankings in the local search results. If Google thinks the local store that sells running shoes offers a better experience than the average retail giant, that local store can be found higher up in the local search rankings. The same applies to the retail giant.

What I mean is, on Google, positive reviews have unprecedented power. Power that influences brand trust, local SEO and reviews. That's why we've put together a list and explanation of the top five benefits of online reviews.

Google's official position on responding to reviews

According to the Google My Business support pagecompanies must "Respond to reviews left by users about your establishment. When you respond to reviews, you show that you value your customers and their feedback. Positive, quality user reviews can increase your company's visibility. They also encourage customers to visit your establishment..

This is followed by the following statement: "Positive, quality reviews from your customers will improve the visibility of your business and increase the likelihood that a potential customer will visit."

Did you know that our team offers Google reviews management service for Quebec companies! 

Not only responding to notices reinforces your customers' trustbut it also reinforces the confidence of the search engine itself. Google wants to recommend only the most credible companies to its customers. What better an indicator of a company's credibility who goes the extra mile by publicly responding to complaints and thanking customers for their praise? Google encourages companies to respond to feedback in order to improve their local referencing via Google my Business.