What is an SEO expert?

If your site doesn't rank and your leads are in freefall, who are you going to call? A specialist in search engine optimization (SEO) !

SEO specialists can bring your site to the top of search engine results, so you can earn more leads and revenue.

But what is an SEO expert, and what does he do?

Whether you're looking for an SEO specialist job description, aspiring to a career in SEO or looking to hire a web consultantThis article answers all your questions about SEO. This SEO expert masters all the fundamental principles of SEO and digital marketing strategies! The consultant SEO will be in charge of your SEO strategy.

If you wish to speak directly to a SEO expertcall us on (450) 449-6925or contact us online !

Here's an outline of what an SEO expert is:

• What is an SEO specialist?

• What are the responsibilities of an SEO expert?

• What skills does an SEO consultant need?

What is an SEO specialist?

Search engine optimization specialists create, implement and analyze marketing strategies.on-page SEO optimization and the Off-page SEO to help sites rank higher in search engine results pages (SERP). They audit websitesdevelop strategies from local referencingimplement changes, carry out tests, analyze the results of the SEO campaigns and report on them.

What are the responsibilities of an SEO expert?

Job descriptions for SEO specialists vary depending on the type of company and whether the position is held in-house or by an agency, but some of the main aspects of an SEO specialist's work are as follows:

• SEO audit of existing website and SEO strategies
• To carry out its functions, theexpert SEO takes into account all aspects of the site.
• Identify and implement SEO strategies
• Use of data to evaluate and improve web referencing and rankings on Google or other search engines.

Among the daily tasks of a SEO consultantThese include :

• Perform a keyword search
• SEO analysis competitors' websites
• Customer consultation on their objectives web-based sales
• Optimizing websites customers for search engines using SEO strategies
• SEO content creation rich in keywords
• Creation of backlinks (backlink) to your site
• Optimize technical SEO elements such as your site's code, and website loading speed.
• And much, much more!

What skills does an SEO consultant need?

The top 5 skills you need to succeed as an SEO expert:

1. Analytical skills are definitely a plus for SEO! We always recommend certifications for candidates wanting to learn more, but I'd say Google Analytics and Google Ads are particularly useful tools to have!
2. The ability to read and understand data! Use data to think critically and make optimizations to move forward.
3. The ability to carry out before-and-after tests is an asset!
4. Some programs to explore/visit/read: GTM (Google Tag Manager), Google Ads, Google Analytics, Google Search Console, SEMrush, Moz Local
5. Experience in the field. Please don't fall into the trap of doing business with M.V. an amateur who won't be around to serve you next year... "The person who set up my site is no longer in business. How many times have we heard that one!

Why do you need an SEO expert?

1. You need an SEO expert because your website is a major investment and you want to make sure that it is recognized by Google as the "best of the best".SEO expert in your field and position it better in search results. A good SEO expert will help you manage keywords, make changes to your website structure, manage your social media, manage your AdWords campaigns and many other tasks. He or she will also provide you with reports on SEO progress over time, so you can see how much work has been done and what improvements have been made.
2. Search engine optimization (SEO)) is to ensure that your website appears in Google search results for keywords that are relevant to your business or personal interests. For example, if you're a small business owner and you want your website to appear for people searching for "small business web designer", you'll need an SEO expert who can help you optimize your website so that it appears on the first pages of Google. A good SEO expert will help you manage keywords and make changes to your website's structure, as well as manage social media posts, AdWords campaigns and other tasks that can help improve its ranking on search engines like Google.

Marc Durand Bréard

SEO Expert Web Consultant South Shore

"The role of an SEO specialist or SEO consultant is to monitor trends and new versions of the core algorithms of major search engines, such as Google and Bing, to determine a strategy for better ranking websites in organic results on the web.

Based on this analysis and industry research, we then determine the best course of action for the website and make updates to page content, headlines and user experience, as well as more technical elements such as page speed, HTML code, title tags, meta descriptions, etc.

Ideally, the aim is to meet a user's expectations based on their search query with the information we provide on the page they land on.

On a day-to-day basis, we monitor websites to make sure there are no major issues, perform competitor analysis, look at rankings, dive into analytics tools to track traffic and performance, monitor lead and revenue data, and then report back to customers and inform them of actions taken."