Despite an optimized, up-to-date Google My Business page, a single bad rating or negative review can deter your visitors from making a purchase. 75 % of consumers consult online customer reviews before placing an orderDiscover the value and impact of comments on your company's Google My Business page.
1. Reviews, a Google My Business management criterion for inclusion in the Local Pack
Visit Local Pack is the Google sidebar ranking local businesses according to their attractiveness and their correspondence with research. It is visible not only in Google Maps, but also in the generic SERP (Search Engine Result Page).
The best-rated companies are most popular of Google's consumers and users, so these are the ones that will be featured in Local Park. In this way, Google secures the loyalty of its Internet users by offering them options qualitative who know respond effectively to their needs. That's why it's so important to get as many stars as possible to be in the best position.
2. Responding to notices: yes, but in the right way
To further enhance its e-reputationIt's important to respond to these reviews (both positive and negative). But be careful, because it's better not to respond than to respond badly. Taking a step back in relation to the commentary, remain friendly and formulate constructive arguments are essential for maintaining good online reputation.
And, sometimes, it's not easy for a proud entrepreneur to take criticism. Opt for support from web agency rive-sudis therefore the best solution for an impeccable Google My Business page.
3. Invest in a digital strategy for optimum ROI
Customer reviews create a virtuous circle between consumers, companies and Google. Serious, highly-rated businesses are recommended by Google to its users. The latter, out of trust in Google, follow its ranking and buy from this recommended list.
From new prospects discover the company through Google and rate it positively. In this way, the return on the investment made in setting up the Google My Business page is growing steadily.
To adapt these tips to your company's specific situation, don't hesitate to Contact us !
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