Google reviews have become an extremely important part of digital marketing and reputation management for all types of businesses. What's more, Google reviews are among the most important criteria for the local referencing and filing the company card in local searches.
Things not to do!
As powerful as reviews are for your SEO, there are a few guidelines to follow.
1. Don't leave a notice for your company yourself
We don't recommend leaving a review yourself or asking your employees to leave a review. (If they do, make sure they're not connected to your wifi, the person will file the notice)
2. You can't buy Google reviews
Some sites offer you the opportunity to buy reviews. Buying reviews is strictly forbidden by Google. Google has mechanisms in place to counter false reviews. They will be removed and Google will penalize your business listing.
3. Spam, false or duplicate content
Google reviews must reflect a customer's experience and must not be published to manipulate your ratings. Duplicate reviews (reviews published for multiple locations or from multiple accounts) are also not allowed and can damage your ranking if caught.
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