The importance of Google My Business

Google My Business (GMB) is a tool that helps small businesses manage how their business appears on Google Search and Maps. It helps small businesses attract new customers. Google My Business (GMB) involves adding your business name, location and hours. It helps monitor customer reviews and respond to questions or complaints. You can add photos using GMB and also gather information on where and how people search for you, and more.

If you're new to the world of Google and e-commerce and just starting out in local SEO, the Google My Business (GMB) is the best place to focus on your first few days. It's a well-known fact that when people search for a specific product or service near them, they're usually very close to making a purchase. So it's very important that information about your company is displayed when people perform a search. Make sure that the information provided on Google is accurate, complete and enriched.

The importance of local search in 2022

Google My Business (Google Business Profile) is primarily concerned with local search. It includes searches made by prospects around your location or searches made outside the location, but the name of the location is mentioned in the search. For example, if a user is looking for TV repair in the Dallas area, they will search for TV repair and all TV repair businesses in their area will be listed first. If someone travels to Dallas and wants to find a TV repair shop there, they'll type in "south shore TV repair" to get listings for the South Shore region of Montreal.

Statistics show that 46 % of all Google searches are localand the "3 Pack" results from GMB appears in 93 % of all local searches performed. If you want to improve your chances of appearing in local search results, a Google My Business listing is the key.

Make it easy for customers to find you in their local searches

Local results listings quickly provide vital information to searchers, helping them find the right business and decide whether to visit or buy. Customers can obtain important information such as opening hours the store, the maps to help you plan your itineraryyour products and servicesThis makes it more likely that searchers will visit the store.

The importance of mobile search and Google my Company's involvement in it

Local online searches are generally conducted from smartphones or tablets. Mobile search now accounts for a maximum of online searches for almost all major industries. Some common food and beverage searches are heavily mobile-oriented, making mobile search visibility extremely important.

Google My Business plays a crucial role, as these listings dominate mobile search results.

Why use Google My Business?

Google My Business is the new tool designed by Google to help businesses rank higher in local searches. A fast way to improve your visibility and indexing, it also lets you collect and manage reviews left by your customers.

When mobile searches are on the rise, and your business is only visible in traditional search engines, it's time to optimize your mobile marketing. To do this, you need to be present among the multiple references that appear when web users search for a business near them. There are many elements to this, such as your presence on Google My Business and your reviews on Google Maps.

Need help boosting your business listing in local searches?

If you want to boost your company's visibility on the web, managing your Google My Business page is essential. It can be a time-consuming task. However, don't hesitate to contact our team of business consultants, who will be delighted to help you with this important step!

Your Google listing needs to be lively, well-managed and regularly updated to optimize its search relevance. If you're an SME located on the South Shore of Montrealcan help you manage and optimize your Google my business page. If you're having troubleoptimize your Google listingcontact theAgenda Familial - South Shore Web Agency who will carry out an audit of your file with the aim of improving it for the local referencing.

Many businesses are unaware of the importance and benefits of a Google page. If you'd like to find out more about the benefits of Google my business, or how our web agency can help you achieve them, please get in touch!

Search engine optimization (SEO) is a great way to improve your company's ranking in Google's search results and maps. That's why it's important that your page is well managed, regularly updated and well optimized!